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Category Development Executive

Location:  Bolton
Function:  Commercial
Job Reference:  2920
Employment Type:  Permanent / Full Time
Closing Date:  22/07/2022
Date:  22-Jun-2022

As ‘the UK’s No. 1 Bakery Brand’* we have been baking bread since 1876. Today, we are proudly a fifth-generation family, with the sixth generation starting to join the company, supplying over 18,000 retail customers from 11 bakeries and 15 depots, producing a range of over 70 products including gluten and wheat free. Our family of 5,000 colleagues throughout the UK, have recognised us as a Sunday Times Top 25 Best Big Companies’ to work for.

Family and values are what makes us different, and we are a proud bunch, join us and you too could be proud to be Warburtons.

*Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 31.12.21 for Total Coverage inc discounters, Unit and Value Sales (Copyright © 2020, NielsenIQ)

Key Accountabilities and Measures

Here at our Head Office in Bolton and across our customer base, the Category Development team are dedicated to growing the Bakery market via category leadership – building great shopper engagement and brilliant customer relationships. Assisting the Senior Category Development Managers, your purpose is to encourage insight-led proposition decisions by understanding our customers and consumers in the Bakery market.

Our key priorities are expertly combining multiple sources of data to identify, prioritise and execute plans to improve the Bakery shopper's experience and deliver customer growth opportunities


  • Turning insight into action: Continuously look for new trends and opportunities to add value and create category improvements with our data and insight.
  • Relationship building: establishing credibility and rapport with both internal and external contacts at all levels
  • Reporting and analysis: analyse and interpret category reports, reviewing performance and establishing actions plans
  • Project management: managing multiple stakeholder priorities, presenting insight and advising project implementation to fulfil customer needs

Essential Ingredients

  • Degree level in subjects such as business management, accounting, finance, or marketing is preferred
  • Excellent analytical and data interpretation
  • Strong communication and presenting skills
  • Good working knowledge of the Microsoft Office applications
  • Desirable – knowledge or experience of category & insight software, including AC Nielsen, IGD, and space planning programs (training provided for all systems)

Extra Dough

At last, and by no means yeast you will want to know what your breads worth.

  • A business-need car.
  • Overnight stays expenses
  • Hybrid working between home and site based
  • Family time is important to us, and we know it will be to you, so you’ll start you on 5 weeks holiday.
  • A slice of the annual profits.
  • Award winning pension plan.
  • Life assurance.
  • Discount vouchers on products you’ll love.
  • Gym membership discounts
  • Cycle to work scheme
  • Employee wellbeing support
  • Long service awards
  • Free physio support

We respect and value difference. We look to create an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, religion, sexual orientation, physical or mental ability, ethnicity, or any other aspect which makes them unique, are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do.